The dual-11 mobile phone industry staged a new wave of slider phones. Lenovo Z5 Pro, Xiaomi MIX 3 and Glory Magic2 all adopt a slide-screen full screen design.
According to Jingdong's November 11 mobile phone rankings, Xiaomi MIX 3 and Glory Magic2 have entered the top ten sales list. However, in a week, I checked the Jingdong mobile phone hot list and found that there is no slide phone.
The three slider phones launched on the eve of the Eleventh are different in terms of implementation. The Lenovo Z5 Pro uses a double-screw slide with a six-position guide structure to minimize the deflection and make the slider and the host more tightly connected. Not easy to loose, with a track life of more than 300,000 times. Xiaomi MIX 3 has two built-in neodymium iron boron permanent magnets, which use magnetic power to match the slide rails to complete the sliding screen. This magnetic assistance is more handy. The glory Magic2 uses a butterfly-like five-track sliding screen structure made of purely mechanical, which provides a more comfortable sliding feel.
Judging from the different data of the two lists of Jingdong mobile phones on the 11th and 17th, the slider phone is very "eye-catching" and does not seem to "suck the gold". From the product iteration point of view, as the slide design of the functional machine era, the application is a retrogression on the smart phone, although Lenovo, Huawei, and Xiaomi all took advantage of the slides in front of the double 11 to take a good marketing, but It must be said that the slider does not meet the real needs of users.
Self-proclaimed innovations in
slider phones Many well-known slider phones were born in the era of function machines. The first slider model was from Siemens. As early as 1998, Siemens introduced a slider model SL10, but it Not sold domestically. Until the Nokia 7650 was born in 2002, it became the first slide phone sold in China. This phone has created a number of "first", the first Symbian system smartphone, the first slider phone, The first five-dimensional rocker mobile phone, it is also Nokia's first color screen mobile phone, Nokia's first mobile phone with built-in camera, whether it is cool design or practicality, it made it beautiful and fashionable at the time. Symbol.
With the advent of the intelligent machine era, the slider machine has been abandoned by most mobile phone manufacturers. Although the manufacturers are still producing sprinklers on the market, they are only to cater to the needs of a small number of people. The slide phone cannot enter the mainstream mobile phone manufacturers. Eye of the law. But who can think of it, today, with the popularity of smart phones, many well-known mobile phone manufacturers have re-made slider phones.
The Apple iPhone X officially released last year, its screen design was dubbed "Liu Haiping". At the time of its release, domestic consumers were voicing. As a result, many domestic mobile phones in the first half of this year disguised the imitation of "Liu Haiping", such as Huawei P20. Series, Xiaomi 8, OPPO and vivo, the four giants of domestic mobile phones have caught up with Apple's "Liu Haiping" pace. Recently, the slide-type full-screen design has been fired. Huawei, Xiaomi and Lenovo have all started to use the slide-screen full-screen design. From the user's point of view, in order to improve the compromise made by the screen ratio, it is an uncompromising "pseudo-fashion" to go back and pursue the "retro" slider technology.
I have to admit that the flip phone is a design that once led the trend of the times. It does have its own advantages. The most intuitive one is the beautiful and elegant, the screen is high, and it is cool to use. However, some of the design flaws in the slider phone have left the advantages that it can bring out.
Tian Hao believes that the current trend of slider mobile phones is more like a nostalgic self-promotion of the mobile phone industry after falling into the "screen occupation anxiety". Many mobile phone manufacturers are still stuck in the promotion of "sliding cover can be used 300,000 times" and "our screen ratio is XX%". It does not solve the problem that if the mobile phone becomes thick and heavy, the slider is easy to enter the water, the battery is not durable, etc. key problem.
Even the only benefit of the slide design is that the "full screen" can't stand the scrutiny. Most of the app applications are now designed to leave the left or right side of the logo design blank. Liu Haiping, water drop screen and XX screen have been satisfied. With the effect of the screen, the "full" screen that the slider has to do, the experience does not bring about any revolutionary improvement. In a saturated market environment, mobile phone manufacturers are pursuing hardware-level differentiation, manufacturing gimmicks and selling points, which may spur consumers' desire to purchase. As for products that are not good or not, they are not the primary consideration.
The episode of the full-screen era
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| Image : sina.com.cn |
The comprehensive screen is a metaphor for the mobile phone industry to pursue a screen ratio of nearly 100%. Due to the current technology, the industry claims that the full-screen mobile phone is only a super-high-screen mobile phone. More than 100% of the phones. As the major smartphone manufacturers pay attention to the comprehensive screen, according to the data of CINNO Research, the penetration rate of the full screen in the smart machine market in 2017 is 6%, and it is expected to soar to 50% in 2018, and then gradually increase to 2021. 93%. These soaring data is very similar to the rhythm of the popularity of 4G mobile phones in the past, showing the significance of the full-screen application for smartphones in the post-4G era.
The development of the comprehensive screen makes the screen occupy more and more, the frame is getting smaller and smaller, and the same size mobile phone has a larger screen. This brings obvious advantages, firstly bringing a superior visual sensory experience and letting use You can feel the screen is full of screens; secondly, you can improve the resolution and resolution of the screen, thus providing a more refined picture quality; once again, the phone can be made wider and more proportionate, making the appearance look more full.
However, due to the need to take care of the front camera, the full screen has always had a small regret, Xiaomi MIX big chin, iPhone Qi Liuhai, Huawei water drop screen, last year's lifting camera and this year's slider, are all attempts to solve the small regret. Tian Hao believes that the current sliding screen is not a revolution, but an episode of the continuous deepening of the comprehensive screen revolution.
In the era of functional machines, the slider is to solve the problem of the input keyboard. Into the era of smart phones, there is a built-in virtual keyboard, the slider is no longer necessary, and now in order to release the screen, increase the proportion of the screen, do not hesitate to hide the camera, it seems clumsy not to use. In fact, in order to pursue the extremeity of "screen occupancy rate", to sacrifice the practicality of mobile phones, it is not worth the candle. The slider has been swept into the garbage heap of the history of mobile phones, and then regained it. It is a bit like hunger in the trash can. Turning over the wreckage that has been discarded for a few days.
Therefore, Tian Hao believes that the slide design is not destined to become the mainstream, it is just a small episode of the full screen era singing. In fact, iPhone X Liu Haiping, water drop screen, beauty pointed screen and other special-shaped screens are the most suitable design solutions at present. Because the “status bar” moves up, the shaped screen does not affect the experience, let alone the current users can accept these irregular shapes. Screen. Of course, the screen fingerprints and the screen camera that the major mobile phone manufacturers are exploring are the ultimate form of the full screen.
System, chip, 4G, screen next opportunity in the
era of batteries into the smart phone, although the function of mobile phones is more and more complete, consumers also feel the development of mobile phones, but from the perspective of industry development, mobile phone manufacturers have a Relative technology or design bottleneck period, when consumers do not have the power to replace mobile phones, mobile phone manufacturers have to work hard to develop and design, to create a better mobile phone than the current, or no gimmicks and selling points, consumers who Willing to spend money to replace your mobile phone? This is also the reason why Apple's renewal is prosperous, and it is largely because consumers are pushing you to reform and innovate. Smartphones have experienced four major innovation revolutions, as well.
For the first time, the birth of the smart phone system has changed the mobile phone from a limited function to a personal computer. It has a separate operating system and independent running space. Users can install software, games, navigation and other third-party service providers. The program, through the mobile communication network to achieve wireless network, the mobile phone not only has a leap-forward development in terms of design and function expansion. In 2007, the first iPhone was released, and smartphones opened up a new era of development. The iPhone has since become a benchmark in the industry.
The second time, the development of the chip. Under Moore's Law, when the price is constant, the number of components that can be accommodated on an integrated circuit will double every 18-24 months, and performance will double. At present, most of the chips in the smart phone field come from Qualcomm, MediaTek, Intel and Samsung. Qualcomm represents the highest level of mobile phone chip companies, and is in a leading position in CPU, GPU, baseband, etc. Mastering the chip research and development technology means having super High economic returns.
The third time, the development of 4G technology. Previously, the limited Internet access rate, smartphone experience and PC have a big gap, 4G era smartphones ushered in a new revolution, communication speed, mobile phone function expansion, use efficiency, and bring a good experience for users, It has brought a lot of benefits to life and made the future a better place. In particular, it has spawned a new video of short video, which has triggered changes in certain industries.
For the fourth time, the development of a comprehensive screen. With the development of a new generation of smart phones, in order to improve the efficiency of use, the screen as a carrier of information output, mobile phone manufacturers turn their attention to the screen, even Apple's Cook has abandoned Jobs's "3.5-inch screen is the most suitable for humans." The strategy of introducing 5.5-inch or larger screens has made the iPhone a popular product, leading the era of mobile phone manufacturers to pursue large screens. Due to technical limitations, it is impossible to truly realize a full-screen without borders. Mobile phone manufacturers are working hard to increase the screen ratio, and the slide screen is an episode of the fourth revolution.
Where is the next revolution? With the development of smart phones, the problem of battery use has always been an important problem that plagues major mobile phone manufacturers. It is the sword of Damocles hanging in the smart phone market. Even Apple can't completely solve it, and OPPO mobile phone charges for 5 minutes. The two-hour slogan can be an attractive gimmick, showing the importance of battery life to smartphones. Tianhao believes that the next generation of revolutionary opportunities on the battery, all innovations beyond the needs of people are meaningless. Throughout a few revolutions, in addition to the breakthrough in the battery can bring qualitative changes to the mobile phone, the cost performance of other subversive experiences is not high. In 2011, some netizens were asking questions: "Is there a possibility of breakthrough in mobile phone battery technology in the next few years? "A lot of netizens are pessimistic. Now that 7 years have passed, there are still no major breakthroughs, and the problem of battery life is solved, that is, when the revolution is ushered in.
The development of the comprehensive screen makes the screen occupy more and more, the frame is getting smaller and smaller, and the same size mobile phone has a larger screen. This brings obvious advantages, firstly bringing a superior visual sensory experience and letting use You can feel the screen is full of screens; secondly, you can improve the resolution and resolution of the screen, thus providing a more refined picture quality; once again, the phone can be made wider and more proportionate, making the appearance look more full.
However, due to the need to take care of the front camera, the full screen has always had a small regret, Xiaomi MIX big chin, iPhone Qi Liuhai, Huawei water drop screen, last year's lifting camera and this year's slider, are all attempts to solve the small regret. Tian Hao believes that the current sliding screen is not a revolution, but an episode of the continuous deepening of the comprehensive screen revolution.
In the era of functional machines, the slider is to solve the problem of the input keyboard. Into the era of smart phones, there is a built-in virtual keyboard, the slider is no longer necessary, and now in order to release the screen, increase the proportion of the screen, do not hesitate to hide the camera, it seems clumsy not to use. In fact, in order to pursue the extremeity of "screen occupancy rate", to sacrifice the practicality of mobile phones, it is not worth the candle. The slider has been swept into the garbage heap of the history of mobile phones, and then regained it. It is a bit like hunger in the trash can. Turning over the wreckage that has been discarded for a few days.
Therefore, Tian Hao believes that the slide design is not destined to become the mainstream, it is just a small episode of the full screen era singing. In fact, iPhone X Liu Haiping, water drop screen, beauty pointed screen and other special-shaped screens are the most suitable design solutions at present. Because the “status bar” moves up, the shaped screen does not affect the experience, let alone the current users can accept these irregular shapes. Screen. Of course, the screen fingerprints and the screen camera that the major mobile phone manufacturers are exploring are the ultimate form of the full screen.
System, chip, 4G, screen next opportunity in the
era of batteries into the smart phone, although the function of mobile phones is more and more complete, consumers also feel the development of mobile phones, but from the perspective of industry development, mobile phone manufacturers have a Relative technology or design bottleneck period, when consumers do not have the power to replace mobile phones, mobile phone manufacturers have to work hard to develop and design, to create a better mobile phone than the current, or no gimmicks and selling points, consumers who Willing to spend money to replace your mobile phone? This is also the reason why Apple's renewal is prosperous, and it is largely because consumers are pushing you to reform and innovate. Smartphones have experienced four major innovation revolutions, as well.
For the first time, the birth of the smart phone system has changed the mobile phone from a limited function to a personal computer. It has a separate operating system and independent running space. Users can install software, games, navigation and other third-party service providers. The program, through the mobile communication network to achieve wireless network, the mobile phone not only has a leap-forward development in terms of design and function expansion. In 2007, the first iPhone was released, and smartphones opened up a new era of development. The iPhone has since become a benchmark in the industry.
The second time, the development of the chip. Under Moore's Law, when the price is constant, the number of components that can be accommodated on an integrated circuit will double every 18-24 months, and performance will double. At present, most of the chips in the smart phone field come from Qualcomm, MediaTek, Intel and Samsung. Qualcomm represents the highest level of mobile phone chip companies, and is in a leading position in CPU, GPU, baseband, etc. Mastering the chip research and development technology means having super High economic returns.
The third time, the development of 4G technology. Previously, the limited Internet access rate, smartphone experience and PC have a big gap, 4G era smartphones ushered in a new revolution, communication speed, mobile phone function expansion, use efficiency, and bring a good experience for users, It has brought a lot of benefits to life and made the future a better place. In particular, it has spawned a new video of short video, which has triggered changes in certain industries.
For the fourth time, the development of a comprehensive screen. With the development of a new generation of smart phones, in order to improve the efficiency of use, the screen as a carrier of information output, mobile phone manufacturers turn their attention to the screen, even Apple's Cook has abandoned Jobs's "3.5-inch screen is the most suitable for humans." The strategy of introducing 5.5-inch or larger screens has made the iPhone a popular product, leading the era of mobile phone manufacturers to pursue large screens. Due to technical limitations, it is impossible to truly realize a full-screen without borders. Mobile phone manufacturers are working hard to increase the screen ratio, and the slide screen is an episode of the fourth revolution.
Where is the next revolution? With the development of smart phones, the problem of battery use has always been an important problem that plagues major mobile phone manufacturers. It is the sword of Damocles hanging in the smart phone market. Even Apple can't completely solve it, and OPPO mobile phone charges for 5 minutes. The two-hour slogan can be an attractive gimmick, showing the importance of battery life to smartphones. Tianhao believes that the next generation of revolutionary opportunities on the battery, all innovations beyond the needs of people are meaningless. Throughout a few revolutions, in addition to the breakthrough in the battery can bring qualitative changes to the mobile phone, the cost performance of other subversive experiences is not high. In 2011, some netizens were asking questions: "Is there a possibility of breakthrough in mobile phone battery technology in the next few years? "A lot of netizens are pessimistic. Now that 7 years have passed, there are still no major breakthroughs, and the problem of battery life is solved, that is, when the revolution is ushered in.
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